Have you ever wondered if those flashy supplements, promoted by that toned and chiseled physique and radiant smile, you see on social media are really worth your money? Are you tired of empty promises, exaggerated claims, and products that just don't deliver? Get ready for a deep dive into the dark side of the supplement industry and discover the truth behind the veil. But don't worry, there's hope on the horizon: introducing Energy Pods, a vision, a quest and a revolutionary alternative that's changing the game for good.
The supplement industry preys on the insecurities of consumers, exploiting their naivety and desperation for a quick fix. It's a mockery of human health, selling overpriced junk and worthless placebos to vulnerable people seeking betterment. From fitness charlatans to diet gurus, these profiteers have turned the quest for health into a money-making machine.
What's worse is that the research behind many supplements is often based on shoddy science, leaving consumers in the dark about what they're actually putting into their bodies. Instead of conducting rigorous, double-blind, placebo-controlled studies, the supplement industry relies on anecdotes, poorly designed research, and exaggerated claims to sell their products. This has been the story behind false claims such as ‘protein being the most satiating macronutrient’ which is basically a sales pitch to sell protein shakes, isolates and supplements.
This industry has also contributed to the rise of modern disorders like body dysmorphia and orthorexia, which affect our youth and adults alike. Body dysmorphia is a mental health condition where individuals obsess over perceived flaws in their appearance, often leading to severe emotional distress and harmful behaviors. Orthorexia, on the other hand, is an unhealthy obsession with eating "pure" or "clean" foods, resulting in dietary restrictions that can harm physical and mental health. Many fitness influencers, celebrities and marketers in the fitness industry have to go through extreme diets and using anabolic steroids, turning them into an impractically very high calorie burning machine, to prepare for competitions or photo shoots while maintaining an unsustainable physique that even they can’t keep year round! Then these figureheads, who themselves may be hiding demons in the closet and needing professional help, have the audacity to dish out health, food and nutrition advice to naive consumers.
Social media has only fueled the fire, giving supplement sellers and fitness charlatans a platform to invade online communities, spreading misinformation and promoting their junk products. These influencers may also take advantage of vulnerable consumers by using fear-based marketing tactics, such as promoting strict diets, fitness regimens, or unnecessary supplements that can have lasting emotional and mental tolls.
One prime example of the supplement industry's deception is the sale of overpriced salt supplements, especially in the keto, low-carb and carnivore communities. Most households already have salt, yet these companies market their products as revolutionary and essential, preying on the ignorance of consumers. Other examples include selling basic vitamins and minerals at exorbitant prices, promoting "proprietary blends" with undisclosed ingredients, and using aggressive marketing tactics that target people's insecurities and desire to be accepted by others.
Instead of creating innovative, healthier food options by delving into the nitty gritty of good science, these sellers continue to exploit human vulnerabilities for their own financial gain. Notice that many of these products are merely re-packaged junk that all floods the market but sold at higher profit margins which enables them to pay their marketers, influencers, affiliates, YouTubers, Tiktokers and even celebrities and greedy nutritionists! Enough is enough. It's time to ask ourselves: why do we let these charlatans and supplement sellers dictate our lives? How many more lives must be lost before we address their greed and faulty science?
The answer lies in cutting through the junk and finding tangible, science-backed solutions. That's where Energy Pods come in. Created by Ketogeek, these compact, shelf-stable, and delicious meal replacements are designed to provide real, lasting benefits. They contain up to 7 grams of MCTs, high-quality artisan cocoa, ghee, electrolytes, almonds, and 10 grams of whey protein - all with no added sugar or sodium.
Not only are Energy Pods perfect for endurance athletes, but they also offer a convenient and healthy option for anyone looking to make a positive change in their diet. Ketogeek's mission is to use their revenue to build a lab where they can focus on comparing and evolving our understanding of food so that everyone wins.
The supplement industry has had its time, and it's clear that their tactics have done more harm than good.
Dive Deeper with KG Food Company: Elevate your journey to better health with our Energy Pods or CocoZen, the world’s best almond chocolate spread, meticulously crafted for taste and wellness while building our food model and framework. Plus, join us on our acclaimed 'Energize, Explore, Enjoy Podcast,' where we delve deep into experiences through a scientific lens. Your support propels our vision forward – creating an in-house lab dedicated to pioneering nourishing foods for the future. With every purchase, you relish quality and we give back to our global community. Stay in touch with us by subscribing to our E3 digest & newsletter.