In today's world, the power of influence is often greater than the power of truth and knowledge. Celebrity chefs, diet charlatans, and food writers have succeeded in exploiting this power to their advantage, often at the expense of our health. The problem is, they care more about making money than providing solutions that may work. Can you believe that a recent 2022 Belgian study(1) found that 37% of people's food choices are influenced by celebrity chefs, 12% by lifestyle gurus, and 21% by family and acquaintances? These percentages are likely even higher in highly capitalist countries that rely heavily on marketing and processing information.
Take for example the infamous "clean eating" movement that has dominated social media in recent years. Promoted by celebrities and lifestyle gurus alike, it preaches the importance of consuming only "pure" and "natural" foods, while demonizing anything processed or artificial. While this may sound like a healthy approach at first, it has led to an increase in orthorexia, an eating disorder characterized by an unhealthy obsession with healthy eating. The irony is that many of these so-called "clean" recipes promoted by influential figures are often high in sugar, unhealthy fats, or simply lacking in essential nutrients.
Another example is the countless fad diets that emerge every year, each promising miraculous weight loss and improved health. Popularized by celebrities and lifestyle gurus, these diets often involve extreme restrictions, expensive supplements, or unsustainable practices. Despite the lack of scientific evidence supporting their long-term effectiveness, people continue to fall for these scams due to the influence of those promoting them.
In addition, celebrity chefs and their multi-million-viewer entertainment shows often promote indulgent, calorie-laden recipes that are far from healthy. Their delicious yet unhealthy dishes appeal to our taste buds, making it difficult to resist temptation. However, consuming these meals regularly can contribute to weight gain, poor nutrition, and the development of chronic health issues. Additionally, and above all, these shows birth and popularize junk foods that have flooded the market on the merits of celebrity culture, scam diet cultures, meaningless buzz-words, unsustainable lifestyles, and high-margin profiteering.
Meanwhile, these influential figures in their ivory chambers reach millions of people through social media, TV, and print media, becoming giants in their field. But how did we let entertainers become the gatekeepers of our health? How did we allow them to dictate our food choices, leading to the widespread health crises and junk food culture that plague our society today?
When it comes to product placement in shows, movies, or magazines, the conversation is never about science and health but rather how much money can be spent for exposure. So, it's no surprise that our marketing-driven society has led to a growing obesity crisis. In the words of the Comedian from the movie "The Watchmen," "What happened to the American dream... It came true, you're looking at it!"
Our culture has become sick, with obesity being a mere side effect of our antiquated idol-worshipping mindset being one of the centerpieces of this problem. A healthy solution is drowned by the influence of sensationalism, idol-worshipping, and our constant need to seek sensationalism to fill voids in our own lives. We've been dumbed down from problem solvers and critical thinkers to mere zombies and pawns for a hierarchical structure that farms us for money. The modern world relies on science and quantification, yet our society has failed to apply this same logic to our individual choices. Instead, we fetishize idols and celebrities, allowing them to manipulate our perceptions of health and nutrition.
An example of this phenomenon is Goop, a brand that rode the waves of celebrity culture and convinced women to put rocks in their vaginas. Without the influence of celebrities, such absurd ideas would never gain traction, but because they are endorsed by those in the limelight, we are more likely to follow their advice.
This culture of blind obedience has cost us dearly, leading to countless health issues and the loss of loved ones. Critical thinking and quality science are what we need to overcome this toxic mentality. We must learn to favor truth over the fabricated smiles and dolled-up appearances of those we idolize.
At Ketogeek, we understand the importance of cutting through the noise and focusing on science-based solutions that work. That's why we developed our Energy Pods, healthy and processed foods intended to help solve the world's problems by providing a tangible and convenient solution to the public. Energy Pods are compact, shelf-stable, extremely tasty, and healthy meal replacements that come in a 2oz. Cup, a compostable paperboard spoon, and contain up to 7 grams of MCTs, high-quality artisan cocoa, ghee (clarified butter), 0.6g soy lecithin as an emulsifier, guar gum, electrolytes, a handful of almonds, erythritol as a sweetener, and 10 grams of whey protein with no added sugar and no added sodium. Energy Pods may be an excellent all-in-one solution for endurance athletes.
Our goal is to use our revenue to build our lab where we can focus on comparing and evolving our understanding of food so that everyone wins. We recognize that the journey to better health and nutrition is filled with nuances and occasional failures, but we believe that relying on quality science and critical thinking will ultimately lead us in the right direction.
Dive Deeper with KG Food Company: Elevate your journey to better health with our Energy Pods or CocoZen, the world’s best almond chocolate spread, meticulously crafted for taste and wellness while building our food model and framework. Plus, join us on our acclaimed 'Energize, Explore, Enjoy Podcast,' where we delve deep into experiences through a scientific lens. Your support propels our vision forward – creating an in-house lab dedicated to pioneering nourishing foods for the future. With every purchase, you relish quality and we give back to our global community. Stay in touch with us by subscribing to our E3 digest & newsletter.