Let's embark on a thought experiment together. Imagine you're building an airplane. You've got heaps of components - steel plates, wires, rivets, you name it. But instead of using these parts based on their unique properties and the roles they play together, you're fixated on the passenger seats and the in-flight entertainment systems. Would you count on this plane to soar the skies? Highly unlikely! Yet, this exact scenario reflects how we've been navigating the world of diet and nutrition.
At KG Food Company, we began with a simple yet profound mission: to elevate people's health with top-notch foods fortified by rigorous science. We started as a pillar in the keto community, believing firmly in its potential to serve as an effective vehicle toward our end goal. By pooling together the brightest minds in research and science, we set out not only to craft food products but to decode the complexities of nutrition.
But like an airplane reaching new altitudes, we eventually soared beyond the boundaries of keto and low-carb diets. The truth about diets is they often start broad, then shrink into narrower confines, before inevitably self-destructing. They morph into trends exploited by businesses to peddle products, like unnecessary electrolyte supplements, overpriced salt products, and even glucose and ketone testing meters, which aren't always in the consumers' best interest.
As we scoured for a smarter approach, we were invigorated by the prospect of revolutionizing processed foods. But our excitement was fleeting. We encountered the NOVA classification system, more of an activist's soapbox than a bona fide research platform. It manipulated logical fallacies of appealing to nature and tradition to advance an underlying agenda. Undeterred, we dug deeper into various dietary systems, from DASH to Nutri-score, only to discover they all missed the mark.
Food is more than a jumble of nutrients; it's a sophisticated structural network, with each part influencing the others. Just like our airplane analogy, every component has a role. It's not just about the shiny buttons or the movie screens; it's the engines, the wings, and even the tiny screws that hold it all together.
So, we switched gears and took on the ambitious task of overhauling the game. We conceptualized the "Energy Pod Framework." We started viewing food not as isolated nutrients but as an intricate structure intricately interacting with the human body. This innovative framework classifies food based on how rapidly it breaks down in our bodies, releasing vital nutrients. Picture our airplane analogy again - materials like plastic and metal are indispensable in constructing the airplane, while nutrients are akin to the passengers, being part of the structure and carried within it.
This radical perspective allowed us to fine-tune and enhance our Energy Pods. But its impact goes further - this is about empowering humanity to make enlightened choices about their diet. It's about understanding that food isn't a one-size-fits-all solution, but a dynamic interplay of structures and elements. Welcome to the Energy Pod Framework. This is not another diet fad, but an avant-garde method of understanding and quantifying food that transcends surface-level impressions.
Here's a link to the Energy Pod Framework: Energy Pod Framework
We're on a mission to propel human nutrition into the future. Are you ready to revolutionize the way you eat?
Dive Deeper with KG Food Company: Elevate your journey to better health with our Energy Pods or CocoZen, the world’s best almond chocolate spread, meticulously crafted for taste and wellness while building our food model and framework. Plus, join us on our acclaimed 'Energize, Explore, Enjoy Podcast,' where we delve deep into experiences through a scientific lens. Your support propels our vision forward – creating an in-house lab dedicated to pioneering nourishing foods for the future. With every purchase, you relish quality and we give back to our global community. Stay in touch with us by subscribing to our E3 digest & newsletter.