The diet culture has been haunting us for centuries, evolving from ancient Greek practices to a booming industry in the 20th century. Today, the diet industry has given birth to the fitness, coaching, and supplement industries. Yet, despite their multi-billion dollar prevalence, obesity rates continue to skyrocket. It's time to take a closer look at why traditional diet culture has failed us and explore a modern way of eating that can truly reshape the human future for the better.
In Japan, where obesity rates are a mere 3.6% compared to the United States' staggering 40%, the absence of a dominant fitness and diet industry allows their population to thrive. The Japanese approach to health is worlds apart from the Western way, which is largely built on the foundation of celebrity and influencer culture. This celebrity and influencer culture, riddled with lies, deception, and fabrication, is designed to sell junk products to the masses by monetizing influence. This is in direct contrast to the principles of science, which are grounded in quantification and reliability rather than fame or popularity.
To better understand how we ended up in this predicament, let's take a step back and look at how our ancestors ate. They relied on their senses and intuition to find and consume the food they needed to survive. They didn't count calories or measure portion sizes; they simply ate until they were full. This intuitive way of eating allowed them to maintain a healthy balance without the interference of external influences.
Today, however, our eating habits have been hijacked by profit-driven industries. To sell more products and services, they have introduced complex, multi-course meals, elaborate food pairings, and countless diet fads. This has created a culture of confusion and stress around food, leaving us vulnerable to manipulation and misinformation.
The multi-course eating patterns we see today on recipe websites, in celebrity shows and in newspapers – including entrees, appetizers, desserts, and more – are a relatively recent fabrication in human history. Historically, lavish feasts were reserved for kings, nobles, and special occasions, such as post-famine or post-battle, within monarchal societies. With the rise of affluence and the expansion of the food industry and the industrial age, without a world war to funnel away resources, these elaborate eating rituals became commonplace, blurring the lines between everyday meals and extravagant celebrations.
As a result, we've lost touch with the simplicity and wisdom of our biological, not social and symbolic, approach to food. Instead of prioritizing nutrient-dense foods that nourish our bodies, we've become obsessed with complex recipes, exotic ingredients, and ever-changing diet trends which have captivated the masses with the growth of mass and social media. This has led us down a dangerous path, contributing to the obesity epidemic, championing obesogenic foods, and an array of other health problems that we see today.
To break free from this cycle, we must embrace a new way of thinking about food. Rather than subscribing to the outdated, profit-driven diet and food culture, we need to adopt a modern, science-based approach to eating. This means prioritizing our understanding of food rather than diets or archaic cultural principles that were merely manifestations of extremely dark, illiterate, and violent times of human history.
At Ketogeek, our mission is to shift the focus from diets and antiquated eating patterns to foods that work on autopilot for your health. Energy Pods, our flagship product, is designed to be tasty, nutritious, and healthy while saving you time and allowing you to chase experiences. They are a perfect example of how to modernize our approach to eating.
Energy Pods offer a solution to the perpetual feasting we've been conditioned to engage in throughout our lives. Imagine a world where we no longer need to spend hours meal prepping, tracking every bite, and worrying about whether we're consuming the "right" nutrients. Instead, we could simply enjoy delicious, nutrient-dense food that keeps us fueled and satisfied – like an Energy Pod.
By embracing modern, science-based eating practices like those embodied by Energy Pods, we can begin to dismantle the outdated, profit-driven diet culture that has kept us in the dark for so long. It's time to let go of the multi-course meals, the complex food pairings, and the relentless pursuit of the next diet trend. Instead, we can focus on nourishing our bodies with simple, wholesome foods that promote health and well-being. It's like auto-pilot rather than having to worry about constantly tracking data on apps or looking up recipes and meal plans to eat.
Dive Deeper with KG Food Company: Elevate your journey to better health with our Energy Pods or CocoZen, the world’s best almond chocolate spread, meticulously crafted for taste and wellness while building our food model and framework. Plus, join us on our acclaimed 'Energize, Explore, Enjoy Podcast,' where we delve deep into experiences through a scientific lens. Your support propels our vision forward – creating an in-house lab dedicated to pioneering nourishing foods for the future. With every purchase, you relish quality and we give back to our global community. Stay in touch with us by subscribing to our E3 digest & newsletter.