The Ultimate Guide to Buying Protein Powder: What to Look For

The Ultimate Guide to Buying Protein Powder: What to Look For

Protein powder is a staple in the diets of athletes, bodybuilders, and fitness enthusiasts alike. However, with the myriad of options available, selecting the right one can be overwhelming. This guide is designed to help you navigate the world of protein powders, focusing on what truly matters – from understanding nutritional labels to assessing protein quality. We'll also briefly mention how our products, Energy Pods and CocoZen, utilize high-quality whey protein isolate.

Understanding Nutritional Labels

Protein Content per Serving

Pay close attention to the protein content per serving. Some brands may boast large serving sizes with less protein. Look for powders that provide a high protein-to-serving size ratio for maximum efficiency. Focus on at least 67% protein to serving ratio.

Watch Out for Fillers

Inspect the ingredient list for fillers like sugars, fibers, or unnecessary additives. These can dilute the purity of the protein and add unwanted calories that may be good for a mass gainer but not a high-quality protein powder. 

Assessing Protein Quality

Whey Protein Isolate vs. Concentrate

The type of protein matters. Whey protein isolate undergoes more processing, resulting in higher protein content and less fat and lactose per serving compared to whey concentrate. It's generally considered a superior form, especially for those with lactose intolerance. Casein is a slow-digesting protein that may have a use case in optimizing digestive rates of protein but isn't the preferred source of protein for those looking to maximize muscle gain using rigorous workouts.

Complete Proteins

Ensure the powder contains all nine essential amino acids. Complete proteins provide the full range of amino acids necessary for muscle repair and growth. Animal-based proteins such as whey, casein, and egg proteins, and plant-based proteins such as soy, pea, rice, and hemp are all excellent sources of protein while collagen proteins are incomplete and inferior when it comes to overall muscle gain, skin health, and connective tissue health.

Other Factors to Consider

Taste and Mixability

Taste and how well the powder mixes with liquids can affect your overall satisfaction. Look for brands that blend well and suit your taste preferences. Protein powders add tiny amounts of lecithins, also a source of the essential nutrient choline, as an emulsifier to help with the mixability of the powder. Don’t forget to complement your protein shake with an easy-to-clean shaker bottle or portable blender!

Dietary Requirements

Consider any dietary restrictions you may have. There are vegan, gluten-free, and lactose-free options available to cater to various needs. High-quality protein shakes are also low in fats and low in carbohydrates and sugars. 

Brand Reputation and Reviews

Research the brand's reputation and read customer reviews. Authentic user experiences can provide insights into the product's taste and textural quality. Buying a smaller tub or pack of under 2lbs may give you a better idea of what the product is like before buying a larger 4-10lbs tub.

Complementing Your Diet with Energy Pods and CocoZen

While protein powders are a great supplement, incorporating products like our Energy Pods and CocoZen, which contain high-quality whey protein isolate, can further enhance your protein intake. They offer a convenient and delicious way to get your protein alongside key essential nutrients, especially post-workout or as a snack.


Selecting the right protein powder is crucial for your fitness goals. By understanding how to read labels, assessing protein quality, and considering personal dietary needs, you can make an informed choice. Complement your protein intake with products like our Energy Pods and CocoZen for a balanced approach to your nutritional regimen.

Dive Deeper with KG Food Company: Elevate your journey to better health with our Energy Pods or CocoZen, the world’s best almond chocolate spread, meticulously crafted for taste and wellness while building our food model and framework. Plus, join us on our acclaimed 'Energize, Explore, Enjoy Podcast,' where we delve deep into experiences through a scientific lens. Your support propels our vision forward – creating an in-house lab dedicated to pioneering nourishing foods for the future. With every purchase, you relish quality and we give back to our global community. Stay in touch with us by subscribing to our E3 digest & newsletter.