In today's world, the food and nutrition landscape is filled with misinformation that often preys on the fears and desires of everyday people. Diet culture has bombarded us with endless rules and restrictions, yet obesity rates and chronic diseases continue to soar. The keto diet, for example, has led to the sale of overpriced salt and electrolye supplements that don't provide long-term solutions to the masses.
But there's hope! People are craving simplicity and sustainable ways to live healthy lives. It's possible to engineer foods that promote fat loss on auto-pilot, without needing a ton of complicated information. We can learn from certain fat-loss drugs, like semaglutide, which are at their core based on principles from nutrition and food science. Although we can't produce the doses needed for fat loss using these drugs naturally, we can use our understanding of food structure to create better food options.
You see, the way we combine fats, carbohydrates, fibers, and proteins has a huge impact on how full we feel and how much energy we consume. Studies show that when we thoughtfully combine these ingredients, like building a car from raw materials, we get better levels of fullness and fewer cravings. This is more about how the nutrients are processed in our bodies than the number of calories or the ratio of macronutrients.
Unfortunately, classic nutrition science doesn't always understand modern processed foods. Many experts in the field lack knowledge on this topic. That's where companies like KG Food Company come in. We use existing nutrition and food science, along with an understanding of food structure, to create their innovative Energy Pods.
We believe that to make a real difference, we need to focus on objective, quantitative science and avoid falling for nutrition charlatanism. The key is creating healthier and weight-normalizing foods that work for everyone, not just a select few. And as consumers, we should strive for simplicity and focus on other aspects of life rather than obsessing over food.
KG Food Company also plans to set up its own in-house lab and research facility to create even better foods that keep you healthy and allow you to enjoy your life more. Their vision is to reshape the nutrition and food landscape, making it easier for everyone to achieve a healthier lifestyle.
Dive Deeper with KG Food Company: Elevate your journey to better health with our Energy Pods or CocoZen, the world’s best almond chocolate spread, meticulously crafted for taste and wellness while building our food model and framework. Plus, join us on our acclaimed 'Energize, Explore, Enjoy Podcast,' where we delve deep into experiences through a scientific lens. Your support propels our vision forward – creating an in-house lab dedicated to pioneering nourishing foods for the future. With every purchase, you relish quality and we give back to our global community. Stay in touch with us by subscribing to our E3 digest & newsletter.